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Advertising and Public RelationsBachelor of Arts

CIP: 090900

Advertising and public relations are multi-billion dollar industries that affect lives on a daily basis. The average American views thousands of commercial messages per day. Moreover, these fields are continuing to grow domestically as well as globally. Advertising, social media and public relations clearly impact business, political and social arenas.

The Advertising and Public Relations program is designed to prepare students for competitive success within a dynamic advertising, social media and public relations environment by offering students an opportunity to develop skills to assess both domestic and international perspectives, develop innovative approaches and implement creative designs.

The program is intended for students who are interested in positions such as, brand managers, social media managers, copywriters, account executives, art directors, media planners, social media designers, advertising and public relations account executives, public relations specialists and strategic planners.

Core curriculum 40 credits
Course number Course name Course credits
DBR 100 Introduction to Belief Systems 3
DBR 200 World Belief Systems 3
DBR 400 Belief and Reason 400 3
DJC 100 Foundations of U.S. Justice 3
DJCP 100 Citizenship Project 2
DJC 200 Civic Engagement and Social Justice 3
DJLC 200 Language and Culture 2
DJCE 250 Career Preparation 2
DSS 100 Theories of Self 3
DSS 200 Societies and Institutions 3
DQR 100 Algebra and Personal Finance 3
DQR 200 Introductory Statistics 3
DSL 100 Scientific Inquiry 3
DSL 200 Science and Society 3
LYNN 101 First Year Seminar 1
College requirements 12 credits
Course number Course name Course credits
COM 101 Introduction to Communication and Media 3
COM 202 Communication Strategies and Performance 3
COM 310 Applied Media 3
COM 476 Advertising and Public Relations Capstone 3
  • COM 310 also meets the DSS 300 requirement
  • COM 476 also meets the DJC 400 requirement
Major requirements 36 credits
Course number Course name Course credits
COM 115 Introduction to Advertising and Public Relations 3
COM 208 Social Media Practices 3
COM 212 Public Relations Planning and Strategy 3
COM 216 Public Relations Writing 3
COM 308 Social Media Analytics 3
COM 341 Persuasion 3
COM 342 Advertising and Public Relations Management 3
COM 360 Communication Theories 3
COM 440 Public Relations Campaigns 3
COM 451 Intercultural Communication 3
COM 492 Strategies in Advertising and Public Relations Research 3
MKT 250 Principles of Marketing 3
  • COM 308 also meets DSL and DQR 300 requirement
  • COM 360 also meets DBR 300 requirement
  • COM 451 also meets DSS 400 requirement
  • COM 492 also meets the DSL and DQR 400 requirement
Upper level electives 15 credits
Course number Course name Course credits
Upper Level Elective 15
Electives 17 credits
Course number Course name Course credits
Elective 17

*Optional Electives as listed in the 4-year plan are included within the semester tuition, but are not required for graduation.

Total 120 credits

3-year plan

4-year plan