Master of Business Administration in MarketingMaster of Business Administration
Specialization description:
The marketing specialization of Lynn University’s MBA program offers students contemporary knowledge and practices in the marketing field. It covers the strategic, scientific, and analytic aspects of modern marketing, and its dynamic functions and processes. Functional areas and issues include industry and market analyses, strategic marketing management, digital communications, and consumer behavioral sciences. Emphases are on strategic and operational marketing development, management, and productivity.
| MBA foundation courses | 22 credits | |
|---|---|---|
| Course number | Course name | Course credits |
| GSR 501 | Graduate Orientation Seminar | 1 |
| MBA 600 | Leadership and Management of Organizations | 3 |
| MBA 601 | Business Modeling | 3 |
| MBA 620 | Marketing Management in a Global Economy | 3 |
| MBA 640 | Managerial Accounting | 3 |
| MBA 645 | Financial Management | 3 |
| MBA 650 | Operations and Supply Chain Management | 3 |
| MBA 690 | Strategic Management Seminar | 3 |
| Marketing specialization courses | 9 credits | |
|---|---|---|
| Course number | Course name | Course credits |
| MBA 625 | Integrated Marketing Communications | 3 |
| MBA 626 | Consumer Neuroscience and Behavior | 3 |
| MBA 629 | Digital Marketing Strategies | 3 |
| Electives | 6 credits | |
|---|---|---|
| Course number | Course name | Course credits |
| Elective (6 Cr.) | 6 | |
| Total | 37 credits | |