MBA 629Digital Marketing Strategies
Covers up-to-date digital marketing strategies and tactics, such as SEO, User Experience (UX), and website/social media analytics. Topics may include Google digital marketing methods and tools, App designing, omnichannel digital content marketing, digital user experiences in a customer's journey, Google marketing tools, as well as launching, managing, and analyzing a real digital marketing campaign and consulting projects.
Level | Undergraduate |
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Credits | 3 |
Lab fee | None |
Pre-requisites | MBA 620 |
Course offerings
Please contact the registrar for details on course availability.