Advertising and Public RelationsAssociate of Arts
CIP: 090900
The Associate of Arts (A.A.) in advertising and public relations focuses on theories, concepts and design methodologies of advertising and public relations disciplines.
| Core curriculum | 35 credits | |
|---|---|---|
| Course number | Course name | Course credits |
| DBR 100 | Introduction to Belief Systems | 3 |
| DBR 200 | World Belief Systems | 3 |
| DJC 100 | Foundations of U.S. Justice | 3 |
| DJCP 100 | Citizenship Project | 2 |
| DJC 200 | Civic Engagement and Social Justice | 3 |
| DJLC 200 | Language and Culture | 2 |
| DSS 100 | Theories of Self | 3 |
| DSS 200 | Societies and Institutions | 3 |
| DQR 100 | Algebra and Personal Finance | 3 |
| DQR 200 | Introductory Statistics | 3 |
| DSL 100 | Scientific Inquiry | 3 |
| DSL 200 | Science and Society | 3 |
| LYNN 101 | First Year Seminar | 1 |
| Major requirements | 18 credits | |
|---|---|---|
| Course number | Course name | Course credits |
| COM 101 | Introduction to Communication and Media | 3 |
| COM 115 | Introduction to Advertising and Public Relations | 3 |
| COM 202 | Communication Strategies and Performance | 3 |
| COM 208 | Social Media Practices | 3 |
| COM 212 | Public Relations Planning and Strategy | 3 |
| COM 216 | Public Relations Writing | 3 |
| Free elective | 7 credits | |
|---|---|---|
| Course number | Course name | Course credits |
| Elective (7 Cr.) | 7 | |
| Total | 60 credits | |