Communication and MediaBachelor of Arts
CIP: 090702
Excellence in communication contributes to success in all aspects of personal, professional and civic life. Citizens of the 21st century have a growing need to understand the communication opportunities, obligations and risks that emerge in an era of expanding media. Society’s leaders, consultants, activists, and indeed all citizens, use communication and media to influence others on a professional level and personal level, affect public opinion, mobilize interest groups and maintain relations with people from other cultures.
The Bachelor of Arts in communication and media promotes the knowledge, criticism and practical application of communication by offering students both the theoretical foundation necessary for understanding the role of communication in a diverse society and intensive practice in “storytelling” across traditional and emerging media and to a variety of audiences.
The major in communication and media is intended for students who are interested in communication-related services, advertising and public relations, general media production, and business communication. The program also prepares students for graduate studies in communication and media.
Core curriculum | 33 credits | |
---|---|---|
Course number | Course name | Course credits |
CMS 200 | Computer Applications | 3 |
DJC 301 | Critical Thinking and Writing | 3 |
DQR 401 | Personal Finance/Statistical Analysis | 3 |
DSL 301 | Contemporary Issues in Science | 3 |
DSS 301 | Presentational Communication & Technology | 3 |
ENG 101 | English Composition I | 3 |
International Relations or History Elective | 3 | |
Humanities Elective | 3 | |
HUM 420 | Ethical Decision Making | 3 |
Behavioral or Social Science Elective | 3 | |
MAT XXX | College Level Math | 3 |
Major core | 45 credits | |
---|---|---|
Course number | Course name | Course credits |
COM 101 | Introduction to Communication and Media | 3 |
COM 115 | Introduction to Advertising and Public Relations | 3 |
COM 202 | Communication Strategies and Performance | 3 |
COM 208 | Social Media Practices | 3 |
COM 216 | Public Relations Writing | 3 |
COM 255 | Digital Video Editing | 3 |
COM 322 | Nonprofit Public Relations | 3 |
COM 341 | Persuasion | 3 |
COM 350 | Communication Ethics | 3 |
COM 360 | Communication Theories | 3 |
COM 375 | Advertising, Public Relations and Society | 3 |
COM 390 | Photojournalism | 3 |
COM 451 | Intercultural Communication | 3 |
COM 475 | Senior Communication Capstone | 3 |
COM 492 | Strategies in Advertising and Public Relations Research | 3 |
Upper level electives | 3 credits | |
---|---|---|
Course number | Course name | Course credits |
Elective (3 Cr.) | 3 |
Electives | 39 credits | |
---|---|---|
Course number | Course name | Course credits |
Elective | 39 |
Total | 120 credits |
4-year plan
Fall I
Course number | Course name |
---|---|
COM 101 | Introduction to Communication and Media |
CMS 200 | Computer Applications |
Fall II
Course number | Course name |
---|---|
COM 115 | Introduction to Advertising and Public Relations |
HUM 107 | World Philosophy |
Spring I
Course number | Course name |
---|---|
COM 208 | Social Media Practices |
ENG 101 | English Composition I |
Spring II
Course number | Course name |
---|---|
COM 216 | Public Relations Writing |
MAT 110 | College Algebra |
Summer I
Course number | Course name |
---|---|
PSY 150 | Introduction to Psychology |
COM 202 | Communication Strategies and Performance |
Summer II
Course number | Course name |
---|---|
Elective | Elective (6 Cr.) |
Fall I
Course number | Course name |
---|---|
COM 350 | Communication Ethics |
DSL 301 | Contemporary Issues in Science |
Fall II
Course number | Course name |
---|---|
COM 255 | Digital Video Editing |
Elective | Elective (3 Cr.) |
Spring I
Course number | Course name |
---|---|
DSS 301 | Presentational Communication & Technology |
Elective | Elective (3 Cr.) |
Spring II
Course number | Course name |
---|---|
COM 341 | Persuasion |
Elective | Elective (3 Cr.) |
Summer I
Course number | Course name |
---|---|
COM 322 | Nonprofit Public Relations |
Elective | Elective (3 Cr.) |
Summer II
Course number | Course name |
---|---|
COM 360 | Communication Theories |
Elective | Elective (3 Cr.) |
Fall I
Course number | Course name |
---|---|
DJC 301 | Critical Thinking and Writing |
Elective | Elective (3 Cr.) |
Fall II
Course number | Course name |
---|---|
COM 375 | Advertising, Public Relations and Society |
Elective | Elective (3 Cr.) |
Spring I
Course number | Course name |
---|---|
COM 390 | Photojournalism |
IRPS 220 | Global Human Rights |
Spring II
Course number | Course name |
---|---|
COM 492 | Strategies in Advertising and Public Relations Research |
HUM 420 | Ethical Decision Making |
Summer I
Course number | Course name |
---|---|
COM 451 | Intercultural Communication |
Elective | Elective (3 Cr.) |
Summer II
Course number | Course name |
---|---|
DQR 401 | Personal Finance/Statistical Analysis |
Elective | Elective (3 Cr.) |
Fall I
Course number | Course name |
---|---|
COM 475 | Senior Communication Capstone |
Upper Level Elective | Upper Level Elective (3cr.) |
Fall II
Course number | Course name |
---|---|
Elective | Elective (3 Cr.) |
Upper Level Elective | Upper Level Elective (3cr.) |