Master of Business Administration in Media ManagementMaster of Business Administration
Specialization description:
The Master of Business Administration in Media Management is an advanced degree designed for media
professionals and recent baccalaureate graduates who would like careers as media scholars and/or practitioners. The program is a synergistic blend of business and communications. More specifically, the program is comprised of a strong business and management foundation that emphasizes the management and application of technology and new media delivery systems in the evolving mass media environment.
* To assess students’ learning outcomes in the Media Management Specialization, students must create a 10-minute multimedia presentation providing a detailed analysis of a media technology within a communication area. Students will upload their multimedia presentation to the online MBA-Multimedia Course to be evaluated by a committee consisting of two faculty members of the College of Communication and Design and one faculty member of College of Business and Management.
| MBA foundation courses | 22 credits | |
|---|---|---|
| Course number | Course name | Course credits |
| GSR 501 | Graduate Orientation Seminar | 1 |
| MBA 600 | Leadership and Management of Organizations | 3 |
| MBA 601 | Business Modeling | 3 |
| MBA 620 | Marketing Management in a Global Economy | 3 |
| MBA 640 | Managerial Accounting | 3 |
| MBA 645 | Financial Management | 3 |
| MBA 650 | Operations and Supply Chain Management | 3 |
| MBA 690 | Strategic Management Seminar | 3 |
| Marketing specialization courses | 9 credits | |
|---|---|---|
| Course number | Course name | Course credits |
| COM 510 | Communication and Media Technologies | 3 |
| COM 550 | Media and Culture | 3 |
| COM 575 | Professional Media Presentation | 3 |
| Electives | 6 credits | |
|---|---|---|
| Course number | Course name | Course credits |
| Elective (6 Cr.) | 6 | |
| Total | 37 credits | |