COM 492Strategies in Advertising and Public Relations Research
Examines the theoretical and practical concerns underlying procedures commonly used in advertising and public relations research, including content analysis, survey research, historical research, legal research and secondary analysis.
| Level | Undergraduate |
|---|---|
| Credits | 3 |
| Lab fee | None |
| Pre-requisites | COM 108 or COM 115 and completion of 60 credits |
Course offerings
Please contact the registrar for details on course availability.