Students get real-world marketing experience

Lynn University class project puts Boca firm’s blog post ahead of Forbes in Google search.

Students working

A Lynn University marketing class project used free search engine optimization (SEO) strategies to get the blog post of its real-life client, BBEX Marketing, in the number two position of Google search results within two weeks, outranking similar articles on Forbes and Huffington Post.

The project, part of Lynn assistant professor Henry Schrader’s MBA-level marketing class, connects students to challenging marketing situations business owners face and teaches strategies to overcome them.

Though companies can pay to have priority rankings, this project required students to use free tools to optimize a blog post and get their results on the first few pages of a Google search. Within a short time, nearly every post had achieved first-page results.

“I was pleasantly surprised to see how well the class implemented SEO tactics,” said Nick Aloni, chief executive officer of the comprehensive internet marketing company. “It was an eye-opener to see their ranking come second only to original research’s source.”

SEO is an essential for any organization’s online marketing and the skills help students become more employable, says Schrader. Aloni confirmed that BBEX Marketing has hired a handful of Lynn MBA grads throughout the years.

"Real world experience in the classroom or through an internship can help a student build their resume by showing direct experience in their desired field,” said Bob Nealon, a career coach at Lynn’s Hannifan Center for Career Connections.“This can help the student acquire more interviews and ultimately help play a role in assisting the student to find employment."

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