Ask anyone “What makes Lynn special?” and they nearly always say, “It’s the people.” So, when developing the university’s new brand campaign, Chief Marketing Officer Sherrie Weldon said it seemed a natural decision to tell Lynn’s story from the perspective of students, alumni and faculty.
“When you get to know Lynn, you hear remarkable stories about people with grit, determination and imagination.”
Sherrie Weldon, chief marketing officer
Weldon and her team conducted focus groups to explore what makes Lynn’s people unique. “Even with so many varied backgrounds, talents and interests, we share a singular point of view,” said Weldon. “We are defiantly optimistic about the future.”
The campaign features Lynn people who embody this optimism: An entrepreneur whose love for his dog inspired him to disrupt the $60 billion dog food industry. A future Olympian who is undeterred in her quest for the gold. A fashionista who intends to change the world of fashion one hand-stitched handbag at a time.
“When you get to know Lynn, you hear remarkable stories about people with grit, determination and imagination,” said Weldon. “These are the type of people that thrive at Lynn and who help Lynn to thrive. Our new brand campaign celebrates their accomplishments and invites like-minded optimists to join us.”
Above: The integrated campaign includes print and digital advertising, social media, multimedia web stories and a larger-than-life mosaic representing the many faces of Lynn.
Twice ranked by U.S. News & World Report among the most innovative colleges in the country, Lynn always has attracted people with a pioneering spirit, according to President Kevin M. Ross.
“Throughout our history, our people have been bold and persistent,” said Ross. “Sisters from the Religious of the Sacred Heart of Mary broke ground on our campus in uncharted territory nearly 60 years ago. Visionary entrepreneurs, including my father, Donald E. Ross, believed that their young startup had the potential to be great. And today our faculty are breaking new ground with innovative learning models that have earned Lynn its place among the best independent universities.”
Lynn launched the campaign in conjunction with its new strategic plan, Lynn 2025, which seeks to foster the university’s culture of pride, loyalty and support. The new ads feature a bold presentation of the university logo and vibrant selfie-style photography that captures students, faculty and alumni in action. The integrated campaign includes print and digital advertising, social media, multimedia web stories and a larger-than-life mosaic representing the many faces of Lynn. Community members created the 11-foot mural from nearly 4,000 images submitted via social media.
View the time-lapse video at lynn.edu/mosaic.