Begum Kaplan's paper accepted into American Marketing Association conference

Begum Oz

Begum Kaplan, assistant professor of marketing, and Mansur Khamitov from Indiana Tech University co-authored the research paper Hey There, My Name is …? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction.

The work has been accepted as a competitive paper for the 2024 American Marketing Association Winter Academic Conference.