Students get access to latest technology in the marketing major program.

Marketing

Bachelor of Science

Get their attention

As a marketing major, you'll study business strategies, including new product design and development, content marketing, website optimization, market research and consumer analytics. You’ll also learn how to assess trends in online marketing—a field critical in today’s business world.

But, earning a marketing degree at Lynn University is more than just sitting in a classroom. All along, you’ll grow your professional network during each class you take, with marketing experts as professors. They’ll provide helpful tips and advice from the field as you work on projects designed to build both your expertise and your portfolio.

What you’ll learn in the B.S. in marketing program

  • Assess trends in online marketing
  • Examine website performance, market research and client behaviors
  • Create content and encourage word-of-mouth advertising

Curriculum & requirements

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Career opportunities

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Estimated annual tuition

“On my campus tour I met with Professor Peroni, and he was already telling me about marketing he does in the professional world outside of Lynn. That experience and Lynn’s soccer program are what made me come here."

Matias Solari, marketing major
iPad-powered learning
iPad-powered learning

Embrace new ideas and experience technologies that make learning more dynamic than you ever imagined.

iPad

Learning doesn’t get more innovative than this.

At Lynn University, we embrace technology by encouraging our students to engage with course content through iPads, and our professors can develop custom course materials.

Learn more about iPad powered learning

Robert Watson takes his class on a field trip.
Beyond the classroom

Step outside the classroom and enjoy hands-on learning opportunities and real-world experiences.

Students help out on the Day of Caring.

Learning is more than sitting in a classroom

Complete one three-week J-Term course and explore innovative ideas, topics and experiential learning.

Learn more about J-Term

Marketing curriculum

With Lynn’s future-focused course design, you can take marketing courses alongside your core curriculum classes. That means you can study the topics that interest you the most beginning in your first year.

Course preview

MKT 385 Trends in eMarketing
Examine the current principles and practices of eMarketing (online marketing). Study eMarketing history and various elements of eMarketing, such as email marketing, search engine optimization (SEO), social media, website optimization and mobile marketing. Learn how marketing on the web can help build brand awareness, capture market share, attract shoppers and enhance customer loyalty.

MKT 392 Global Marketing
Learn marketing management activities from the perspective of firms doing business across national boundaries. Explore a theoretical analysis of the causes of international trade, including comparative advantage, Heckscher-Ohlin theory and more recent theories. Examine international trade policy, economic integration, trade problems of developing countries, and the role of multinational corporations in world trade.

MKT 410 Consumer and Organizational Behavior
Study the consumer decision process with a focus on consumer branding, the product adoption process, the impact of current issues (leisure time, working women and the elderly) and the development of marketing strategies to encourage a positive consumer response.

Graduates must complete a total of 120 credits.

Marketing jobs and careers

Once you’ve earned your marketing degree, you can take your next step toward a fulfilling career. A marketing degree opens the door to many impressive marketing jobs, including:

  • Marketing manager
  • Corporate sales specialist
  • Brand strategist
  • Market researcher
  • Data analyst
  • Social media strategist
  • Entertainment marketer

You may also choose to advance your career with an MBA in marketing.

Take the next step
Get started on your future today
Complete your application and secure your spot.
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Debate team students
Lynn Debate hosted and Marisa McGrady and Will Conway were victorious in Lynn's Gold Coast BP Debate Tournament Nov. 10!
Kathryn Hamm, faculty member
Ja'dan Johnson and Samuel Nvota won Finalists in Lynn's Gold Coast BP Debate Tournament.
Lynn students Ja'dan Johnson and Samuel Nvota won Finalists in Lynn's Gold Coast BP Debate Tournament.
Kathryn Hamm, faculty member
Debate team member in the back room
Chris Cohen efficiently kept Lynn's Gold Coast BP Fall 2018 Tournament in order from the Tabulation Room.
Kathryn Hamm, faculty member
Congrats to Lynn University, AMA Higher Ed Marketing Team of the Year finalists!
Congrats to Lynn University, AMA Higher Ed Marketing Team of the Year finalists!
Sherrie Weldon, staff member
Watson Institute students don orange capes at a Greater Boca Raton Chamber of Commerce breakfast.
Watson scholars donned orange capes to demonstrate their entrepreneurial courage at the November Boca Chamber breakfast.
Sherrie Weldon, staff member
Kevin M. Ross, aka Capt. America
Lynn President Kevin Ross spoke at the Boca Chamber November Membership Breakfast.
Sherrie Weldon, staff member

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