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As a marketing major, learn how to develop successful marketing campaigns for established and start-up companies. Earn your bachelor’s in marketing and prepare for a bright future with an array of marketing jobs at your fingertips.
Earning a marketing degree at Lynn University is more than just sitting in a classroom. You’ll work with your peers to help solve real marketing issues in local businesses, and gain at least one internship during your college career. All of these hands-on learning opportunities will ultimately help you build your experience level and your professional network.
What you’ll learn in the B.S. in marketing program
- Assess trends in online marketing
- Examine website performance, market research and client behaviors
- Create content, run TV commercials and encourage word-of-mouth advertising
Learning doesn’t get more innovative than this.
At Lynn University, we embrace technology by encouraging our students to engage with course content through iPads, and our professors can develop custom course materials.
With Lynn’s future-focused course design, you can take marketing courses alongside your core curriculum classes. That means you can study the topics that interest you the most beginning in your first year.
Graduates must complete a total of 120 credits in the following categories:
- 45 university core curriculum credits
- 36 college core credits
- 15 major credits
- 24 elective credits
MKT 410 Consumer and Organizational Behavior
Study the consumer decision process with a focus on consumer branding, the product adoption process, the impact of current issues (leisure time, working women and the elderly) and the development of marketing strategies to encourage a positive consumer response.
MKT 385 Trends in eMarketing
Examine the current principles and practices of eMarketing (online marketing). Study eMarketing history and various elements of eMarketing, such as email marketing, search engine optimization (SEO), social media, website optimization and mobile marketing. Learn how marketing on the web can help build brand awareness, capture market share, attract shoppers and enhance customer loyalty.
MKT 392 Global Marketing
Learn marketing management activities from the perspective of firms doing business across national boundaries. Explore a theoretical analysis of the causes of international trade, including comparative advantage, Heckscher-Ohlin theory and more recent theories. Examine international trade policy, economic integration, trade problems of developing countries, and the role of multinational corporations in world trade.
Marketing jobs and careers
Once you’ve earned your marketing degree, you can take your next step toward a fulfilling career. A marketing degree opens the door to many impressive marketing jobs, including:
- Marketing manager
- Corporate sales specialist
- Brand strategist
- Market researcher
- Data analyst
- Social media strategist
- Entertainment marketer
You may also choose to advance your career with an MBA in marketing from Lynn in order to pursue top-level marketing jobs, such as:
- Director of advertising and communications
- Global marketing manager
- Brand manager
- Project manager