Bachelor of Science

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As a marketing major, learn how to develop successful marketing campaigns for established and start-up companies. Earn your bachelor’s in marketing and prepare for a bright future with an array of marketing jobs at your fingertips. 

Earning a marketing degree at Lynn University is more than just sitting in a classroom. You’ll work with your peers to help solve real marketing issues in local businesses, and gain at least one internship during your college career. All of these hands-on learning opportunities will ultimately help you build your experience level and your professional network.

What you’ll learn in the B.S. in marketing program

  • Assess trends in online marketing 
  • Examine website performance, market research and client behaviors
  • Create content, run TV commercials and encourage word-of-mouth advertising

Curriculum & requirements

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Career opportunities

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Estimated annual tuition

“On my campus tour I met with Professor Peroni, and he was already telling me about marketing he does in the professional world outside of Lynn. That experience and Lynn’s soccer program are what made me come here."

Matias Solari, marketing major
iPad-powered learning
iPad-powered learning

Embrace new ideas and experience technologies that make learning more dynamic than you ever imagined.


Learning doesn’t get more innovative than this. 

At Lynn University, we embrace technology by encouraging our students to engage with course content through iPads, and our professors can develop custom course materials. 

Learn more about iPad powered learning

Robert Watson takes his class on a field trip.
Beyond the classroom

Step outside the classroom and enjoy hands-on learning opportunities and real-world experiences.

Students help out on the Day of Caring.

Learning is more than sitting in a classroom 

Complete one three-week J-Term course and explore innovative ideas, topics and experiential learning. 

Learn more about J-Term

Marketing curriculum

With Lynn’s future-focused course design, you can take marketing courses alongside your core curriculum classes. That means you can study the topics that interest you the most beginning in your first year. 

Graduates must complete a total of 120 credits in the following categories: 

  • 45 university core curriculum credits 
  • 36 college core credits 
  • 15 major credits
  • 24 elective credits

Course preview

MKT 410 Consumer and Organizational Behavior
Study the consumer decision process with a focus on consumer branding, the product adoption process, the impact of current issues (leisure time, working women and the elderly) and the development of marketing strategies to encourage a positive consumer response.

MKT 385 Trends in eMarketing
Examine the current principles and practices of eMarketing (online marketing). Study eMarketing history and various elements of eMarketing, such as email marketing, search engine optimization (SEO), social media, website optimization and mobile marketing. Learn how marketing on the web can help build brand awareness, capture market share, attract shoppers and enhance customer loyalty.

MKT 392 Global Marketing
Learn marketing management activities from the perspective of firms doing business across national boundaries. Explore a theoretical analysis of the causes of international trade, including comparative advantage, Heckscher-Ohlin theory and more recent theories. Examine international trade policy, economic integration, trade problems of developing countries, and the role of multinational corporations in world trade.

Marketing jobs and careers

Once you’ve earned your marketing degree, you can take your next step toward a fulfilling career. A marketing degree opens the door to many impressive marketing jobs, including:

  • Marketing manager
  • Corporate sales specialist 
  • Brand strategist 
  • Market researcher
  • Data analyst
  • Social media strategist 
  • Entertainment marketer

You may also choose to advance your career with an MBA in marketing from Lynn in order to pursue top-level marketing jobs, such as: 

  • Director of advertising and communications 
  • Global marketing manager 
  • Brand manager 
  • Project manager 
Take the next step
Get started on your future today
Complete your application and secure your spot.
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Pork of July 2017
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