Bachelor of Science

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As a marketing major, you'll study business strategies, including new product design and development, content marketing, website optimization, market research, and consumer analytics. You’ll also learn how to assess trends in online marketing—a field critical in today’s business world.

But, earning a marketing degree at Lynn University is more than just sitting in a classroom. All along, you’ll grow your professional network during each class you take, with marketing experts as professors. They’ll provide helpful tips and advice from the field as you work on projects designed to build both your expertise and your portfolio.

What you’ll learn in the B.S. in marketing program

  • Assess trends in online marketing 
  • Examine website performance, market research and client behaviors
  • Create content and encourage word-of-mouth advertising

Curriculum & requirements

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Career opportunities

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Estimated annual tuition

“On my campus tour I met with Professor Peroni, and he was already telling me about marketing he does in the professional world outside of Lynn. That experience and Lynn’s soccer program are what made me come here."

Matias Solari, marketing major
iPad-powered learning
iPad-powered learning

Embrace new ideas and experience technologies that make learning more dynamic than you ever imagined.


Learning doesn’t get more innovative than this. 

At Lynn University, we embrace technology by encouraging our students to engage with course content through iPads, and our professors can develop custom course materials. 

Learn more about iPad powered learning

Robert Watson takes his class on a field trip.
Beyond the classroom

Step outside the classroom and enjoy hands-on learning opportunities and real-world experiences.

Students help out on the Day of Caring.

Learning is more than sitting in a classroom 

Complete one three-week J-Term course and explore innovative ideas, topics and experiential learning. 

Learn more about J-Term

Marketing curriculum

With Lynn’s future-focused course design, you can take marketing courses alongside your core curriculum classes. That means you can study the topics that interest you the most beginning in your first year.

Course preview

MKT 385 Trends in eMarketing
Examine the current principles and practices of eMarketing (online marketing). Study eMarketing history and various elements of eMarketing, such as email marketing, search engine optimization (SEO), social media, website optimization and mobile marketing. Learn how marketing on the web can help build brand awareness, capture market share, attract shoppers and enhance customer loyalty.

MKT 392 Global Marketing
Learn marketing management activities from the perspective of firms doing business across national boundaries. Explore a theoretical analysis of the causes of international trade, including comparative advantage, Heckscher-Ohlin theory and more recent theories. Examine international trade policy, economic integration, trade problems of developing countries, and the role of multinational corporations in world trade.

MKT 410 Consumer and Organizational Behavior
Study the consumer decision process with a focus on consumer branding, the product adoption process, the impact of current issues (leisure time, working women and the elderly) and the development of marketing strategies to encourage a positive consumer response.

Graduates must complete a total of 120 credits.

Marketing jobs and careers

Once you’ve earned your marketing degree, you can take your next step toward a fulfilling career. A marketing degree opens the door to many impressive marketing jobs, including:

  • Marketing manager
  • Corporate sales specialist 
  • Brand strategist 
  • Market researcher
  • Data analyst
  • Social media strategist 
  • Entertainment marketer

You may also choose to advance your career with an MBA in marketing.

Take the next step
Get started on your future today
Complete your application and secure your spot.
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Throwback to last week's open house at the Library Oct. 9
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Lynn Debate team winners Will Conway and Serkan Oran
Lynn Debate's Will Conway and Serkan Oran brought home the victory from Miami Dade College’s Voice Matters Tournament.
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Lynn Debate team members and advisers show off their first place trophies.
The Lynn Debate Team is proud to announce we won our first tournament of the year at Miami Dade College!
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Students use props in the Library's photo booth
Photo booth fun at the Library's Oct. 9 open house
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Did you miss the show? Lynn Drama's bi-annual Cafe de Cave was bigger than ever this year with a new set and cast!
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