Get their attention
As a marketing major, you'll study business strategies, including new product design and development, content marketing, website optimization, market research and consumer analytics. You’ll also learn how to assess trends in online marketing—a field critical in today’s business world.
But, earning a marketing degree at Lynn University is more than just sitting in a classroom. All along, you’ll grow your professional network during each class you take, with marketing experts as professors. They’ll provide helpful tips and advice from the field as you work on projects designed to build both your expertise and your portfolio.
What you’ll learn in the B.S. in marketing program
- Assess trends in online marketing
- Examine website performance, market research and client behaviors
- Create content and encourage word-of-mouth advertising
Learning doesn’t get more innovative than this.
At Lynn University, we embrace technology by encouraging our students to engage with course content through iPads, and our professors can develop custom course materials.
With Lynn’s future-focused course design, you can take marketing courses alongside your core curriculum classes. That means you can study the topics that interest you the most beginning in your first year.
MKT 385 Trends in eMarketing
Examine the current principles and practices of eMarketing (online marketing). Study eMarketing history and various elements of eMarketing, such as email marketing, search engine optimization (SEO), social media, website optimization and mobile marketing. Learn how marketing on the web can help build brand awareness, capture market share, attract shoppers and enhance customer loyalty.
MKT 392 Global Marketing
Learn marketing management activities from the perspective of firms doing business across national boundaries. Explore a theoretical analysis of the causes of international trade, including comparative advantage, Heckscher-Ohlin theory and more recent theories. Examine international trade policy, economic integration, trade problems of developing countries, and the role of multinational corporations in world trade.
MKT 410 Consumer and Organizational Behavior
Study the consumer decision process with a focus on consumer branding, the product adoption process, the impact of current issues (leisure time, working women and the elderly) and the development of marketing strategies to encourage a positive consumer response.
Graduates must complete a total of 120 credits.
Marketing jobs and careers
Once you’ve earned your marketing degree, you can take your next step toward a fulfilling career. A marketing degree opens the door to many impressive marketing jobs, including:
- Marketing manager
- Corporate sales specialist
- Brand strategist
- Market researcher
- Data analyst
- Social media strategist
- Entertainment marketer
You may also choose to advance your career with an MBA in marketing.