Academic catalog

Browse the curriculum, course descriptions and requirements for the Marketing program in our academic catalog.

Get their attention

As a marketing major, you'll study business strategies, including new product design and development, content marketing, website optimization, market research and consumer analytics. You’ll also learn how to assess trends in online marketing—a field critical in today’s business world.

But, earning a marketing degree at Lynn University is more than just sitting in a classroom. All along, you’ll grow your professional network during each class you take, with marketing experts as professors. They’ll provide helpful tips and advice from the field as you work on projects designed to build both your expertise and your portfolio.

What you’ll learn in the B.S. in marketing program

  • Assess and identify marketing opportunities
  • Create engaging user experiences and marketing content
  • Implement digital marketing trends, SEO and marketing analytics

Career opportunities

Prepare for a successful career in a variety of fields with a degree in marketing.

Once you’ve earned your marketing degree, you can take your next step toward a fulfilling career. A marketing degree opens the door to many impressive marketing jobs, including:

  • Marketing manager
  • Corporate sales specialist
  • Brand strategist
  • Market researcher
  • Data analyst
  • Social media strategist
  • Entertainment marketer

You may also choose to advance your career with an MBA in marketing.

Estimated tuition

Full-time tuition for a traditional day undergraduate student is estimated to cost $35,960 annually.

Fund your education

Attending Lynn can be more reasonable than you may think. Explore scholarship, grants and loan opportunities and see how much you can save.
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Beyond the classroom
Step outside the classroom and enjoy hands-on learning opportunities and real-world experiences.

Learning is more than sitting in a classroom

Complete one three-week J-Term course and explore innovative ideas, topics and experiential learning.

Learn more about J-Term

Take the next step

Get started on your future today.

Complete your application and secure your spot.

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