Student in the sports management degree program meets coach.

Sports Management

Bachelor of Science

Get your game on

Pursue your sports management degree at Lynn University and work on faculty-directed projects with ESPN, X Games, PGA, NASCAR, NFL and MLB. You may even turn these experiential learning projects into future sports management jobs.

With the sports management degree program, you’ll not only study sports management, but business as well. You’ll attend one-of-a-kind events and meet team owners, sports agents and sports writers. And if you’re not sure which track to take, professors will help you find your passion in the sports management industry so that your coursework at Lynn reflects your interests.

What you’ll learn in the sports management degree program

  • Marketing, law, sales, media relations, event operations and league governance 
  • Solid background in business management 
  • Real-world experiences with internships

“I chose Lynn because it’s in such a great location and community. The connections I’ve made with professors and friends will last my whole life.”

Robert Mascioli, sports management major
iPad-powered learning
iPad-powered learning

Embrace new ideas and experience technologies that make learning more dynamic than you ever imagined.

iPad

Learning doesn’t get more innovative than this. 

At Lynn University, we embrace technology by encouraging our students to engage with course content through iPads, and our professors can develop custom course materials. 

Learn more about iPad powered learning

Robert Watson takes his class on a field trip.
Beyond the classroom

Step outside the classroom and enjoy hands-on learning opportunities and real-world experiences.

Students help out on the Day of Caring.

Learning is more than sitting in a classroom 

Complete one three-week J-Term course and explore innovative ideas, topics and experiential learning. 

Learn more about J-Term

Sports management curriculum

Sports management degree courses revolve around sports and cover business topics, such as marketing, governance, general management and law. The combined curriculum will provide a strong foundation in business while supporting the sports specialty. 

Course preview

BUS 125 Introduction to Sports Management: Examine and research the history, management, organizational structure and future direction of the sports industries.

BUS 414 Sports Governance: Explore the management and operation of professional, intercollegiate and Olympic sports, including ownership, franchising, governance, broadcasting, labor/management relations, licensing and sponsorship.

MKT 376 Sports Marketing: Compare basic marketing concepts as they relate to amateur and professional sports, including promotion and public relations, strategic marketing planning, consumer behavior, representation of the professional athlete, team media relations, marketing information management, market planning and marketing technology.

Graduates must complete a total of 120 credits.

Sports management jobs and careers

Once you’ve earned your sports management degree from Lynn, you’ll be ready to start a lucrative career in the sports field. With teams, leagues, sports events, stadiums and college athletic departments, there are so many sports management jobs to choose from, including:  

  • Sports agent
  • General manager
  • Media relations or sales specialist
  • NCAA compliance official
  • Operations or ad activation manager at sporting events
  • Team coach or trainer
  • Player development scout
  • Sports broadcaster
Take the next step
Get started on your future today
Complete your application and secure your spot.
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My grandson attended graduation and left with a special momento!
My grandson attended graduation and left with a special momento! His mom earned her masters, and I earned my doctorate!
Susan Saint John, student
Class of 2018 graduates
Congratulations Class of 2018 graduates
Erica Simpson, alumni
2018 MBA graduate Larry Claxton and family.
2018 MBA graduate Larry Claxton with his supportive family.
Larry Claxton, student
The wall in Rothenburg ob der Tauber, Germany.
Walking the wall in Rothenburg ob der Tauber, Germany.
Bronwen Tedrick, student
My family at MBA graduation
My family flying in to support my MBA graduation 2018.
Leroy Williams , student
A Lynn graduate throws her cap in the air
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Marlynda Comiskey, staff member

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