Get your game on
Pursue your sports management degree at Lynn University and work on faculty-directed projects with ESPN, X Games, PGA, NASCAR, NFL and MLB. You may even turn these experiential learning projects into future sports management jobs.
With the sports management degree program, you’ll not only study sports management, but business as well. You’ll attend one-of-a-kind events and meet team owners, sports agents and sports writers. And if you’re not sure which track to take, professors will help you find your passion in the sports management industry so that your coursework at Lynn reflects your interests.
What you’ll learn in the sports management degree program
- Marketing, law, sales, media relations, event operations and league governance
- Solid background in business management
- Real-world experiences with internships
Learning doesn’t get more innovative than this.
At Lynn University, we embrace technology by encouraging our students to engage with course content through iPads, and our professors can develop custom course materials.
Sports management curriculum
Sports management degree courses revolve around sports and cover business topics, such as marketing, governance, general management and law. The combined curriculum will provide a strong foundation in business while supporting the sports specialty.
Graduates must complete a total of 120 credits in the following categories:
- 45 university core curriculum credits
- 33 college core credits
- 18 major credits
- 24 elective credits
BUS 125 Introduction to Sports Management: Examine and research the history, management, organizational structure and future direction of the sports industries.
BUS 414 Sports Governance: Explore the management and operation of professional, intercollegiate and Olympic sports, including ownership, franchising, governance, broadcasting, labor/management relations, licensing and sponsorship.
MKT 376 Sports Marketing: Compare basic marketing concepts as they relate to amateur and professional sports, including promotion and public relations, strategic marketing planning, consumer behavior, representation of the professional athlete, team media relations, marketing information management, market planning and marketing technology.
Sports management jobs and careers
Once you’ve earned your sports management degree from Lynn, you’ll be ready to start a lucrative career in the sports field. With teams, leagues, sports events, stadiums and college athletic departments, there are so many sports management jobs to choose from, including:
- Sports agent
- General manager
- Media relations or sales specialist
- NCAA compliance official
- Operations or ad activation manager at sporting events
- Team coach or trainer
- Player development scout
- Sports broadcaster
You may also choose to continue your college career and earn your MBA in sports management to pursue one of the following sports management jobs:
- Marketing manager
- Stadium manager
- Public relations officer
- Brand manager
- Head coach
- Sports administrator
- Athletic director