HA 339Event Budgeting and Revenue Strategies

Students learn all aspects of the event process, from inception to implementation. This course identifies the process of planning for an event that satisfies specific goals and objectives. Discussion focuses on how to determine the purpose of each event, plan for effective production, use data, in order to formulate a budget, and determine expected ROI. Topics include, the viability and sustainability of the event, the strategic planning process, budgeting, and event creation and production.