COM 562Advertising & Public Rel Research
Provides an opportunity for students to gain the research skills necessary to improve the efficiency of advertising and public relations campaigns and reach target audiences. The course focuses on both qualitative and quantitative social scientific research including media analytics, pre-testing and product development, branding, and consumer behavior.
Level | Graduate |
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Credits | 3 |
Lab fee | None |
Pre-requisites | None |
Course offerings
Please contact the registrar for details on course availability.