COM 512Strategic Communication Campaigns
This course introduces students to the process of campaign development, management, and evaluation. Students will learn how to select a unique combination of communication tools (advertising, public relations, social media, special events and sponsorship) to best communicate their campaign messages and reach their target consumers as well as how to communicate campaign ideas and art direction to a design team.
Level | Graduate |
---|---|
Credits | 3 |
Lab fee | None |
Pre-requisites | None |
Course offerings
Please contact the registrar for details on course availability.