CGD 370Advertising Campaigns I
If a picture is worth a thousand words, then great campaign ideas are the platinum card to advertising career success. This course focuses on the fundamentals and required strategies and objectives for conceiving a campaign to provide an experience in advertising from concept through execution to sell effective advertising to the target audience desired through print and electronic mass media.
Level | Undergraduate |
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Credits | 3 |
Lab fee | None |
Pre-requisites | None |
Course offerings
Please contact the registrar for details on course availability.