CGD 351Consumer Behavior

This course is designed to answer some of the toughest questions in advertising. Will the public understand your graphic message? Will it convince them and motivate them? If not, why not? High cost media is a high stake risk. Understanding the psychology of mass marketing can enhance the odds of advertising success through research, analysis and consumer behavior evaluation. By utilizing integrated resources through design, technology, and analysis, students can learn how they impact consumer behavior.