BUS 398Applied Global Business Analysis and Strategy
An analysis of new market entry and strategies from the perspective of firms doing business globally. Students learn to scan the global environment in which a business operates in search of new international markets and opportunities. Other topics include cross-cultural communications, global virtual teams, primary and secondary market research, global promotion, pricing, and distribution strategies. Project-based experiential learning will be an integral part of the course.
Level | Undergraduate |
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Credits | 3 |
Lab fee | None |
Pre-requisites | BUS 280 |
Course offerings
Please contact the registrar for details on course availability.