COM 492

Strategies in Advertising Research

Academic Year Semester Location Online
2017-2018 Fall, Spring Main campus No

Level: Undergraduate

Credits: 3

Lab Fee: None

Pre-requisites: COM 108 or COM 115 and completion of 60 credits

Examines the theoretical and practical concerns underlying procedures commonly used in advertising research, including content analysis, survey research, historical research, legal research and secondary analysis.