COM 308

Social Media Analytics

Academic Year Semester Location Online
2017-2018 Spring Main campus No

Level: Undergraduate

Credits: 3

Lab Fee: None

Pre-requisites: COM 106, DQR 200

In this course, students study how to utilize social media-related data, baselines and benchmarks, and turn these measurements into actionable analyses for evaluation and revision. Students examine and identify trends and patterns that assist in management-level decision-making for social media promotional materials, content marketing and website effectiveness in order to deliver an improved customer/recipient experience and return on investment (ROI) for the message creator, organization or company.