COM 308Social Media Analytics
In this course, students study how to utilize social media-related data, baselines and benchmarks, and turn these measurements into actionable analyses for evaluation and revision. Students examine and identify trends and patterns that assist in management-level decision-making for social media promotional materials, content marketing and website effectiveness in order to deliver an improved customer/recipient experience and return on investment (ROI) for the message creator, organization or company.
Level | Undergraduate |
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Credits | 3 |
Lab fee | None |
Pre-requisites | DQR 200 |
Course offerings
Please contact the registrar for details on course availability.