COM 116

Public Relations Planning and Strategy

Academic Year Semester Location Online
2017-2018 Spring Main campus No

Level: Undergraduate

Credits: 3

Lab Fee: None

Pre-requisites: None

This course provides a theoretical and practical foundation for the study and application of public relations as a management function in the overall organizational strategy. PR programs explored include organizational PR, social media, reputation management and viral marketing. Students create a PR campaign for a contemporary organization.