COM 116Public Relations Planning and Strategy
This course provides a theoretical and practical foundation for the study and application of public relations as a management function in the overall organizational strategy. PR programs explored include organizational PR, social media, reputation management and viral marketing. Students create a PR campaign for a contemporary organization.
Level | Undergraduate |
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Credits | 3 |
Lab fee | None |
Pre-requisites | None |
Course offerings
Please contact the registrar for details on course availability.