CGD 605Marketing Research
This course focuses on the study of marketing strategies in the context of graphic design, multi- media, industrial design, and environmental planning. Lectures cover analyses of consumer need evaluation, media research, pre-testing and product development, advertising, product distribution methodology, and the environment for product merchandising. Industrial leaders in marketing, advertising, and media and their achievements are studied.
Level | Graduate |
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Credits | 3 |
Lab fee | None |
Pre-requisites | WD 550 |
Course offerings
Please contact the registrar for details on course availability.