CGD 605

Marketing Research

Academic Year Semester Location Online
2018-2019 As needed Main campus No

Level: Graduate

Credits: 3

Lab Fee: None

Pre-requisites: None

This course focuses on the study of marketing strategies in the context of graphic design, multi- media, industrial design, and environmental planning. Lectures cover analyses of consumer need evaluation, media research, pre-testing and product development, advertising, product distribution methodology, and the environment for product merchandising. Industrial leaders in marketing, advertising, and media and their achievements are studied.