Erika Grodzki

Professor, Advertising and Public Relations

Curriculum Cordinator, Advertising and Public Relations

Office location:

Lynn Library

Room 303

Email: egrodzki@lynn.edu

Phone: +1 561-237-7348

Fax: +1 561-237-7097

Why Lynn?

Erika Grodzki chose Lynn University because it reminded her of her undergraduate institution in Ohio – Muskingum College, a small private college in New Concord, Ohio. She believes that professors can make a world of difference, encouraging students to look inside themselves, believe in themselves and search for a new tomorrow. She had very inspirational professors at Muskingum College and attempts to carry on this tradition of scholarship at Lynn University.

Professional profile

Erika Grodzki studied English Literature and Speech Communication at Muskingum College (B.A.). Grodzki spent her junior year of college at the Scuola Administrazione Aziendale in Torino, Italy. While in Europe, Grodzki traveled extensively. She later went on for her master's degree in Mass Communication at Miami University in Oxford, Ohio. Upon completing her master's degree, Grodzki traveled to Germany to begin her doctoral work at the Europa Universitaet Viadrina in Frankfurt/Oder. Grodzki completed her degree in Kulturwissenschaft (2001) and currently serves as an associate professor of advertising and public relations at Lynn. Grodzki also serves as the chair of the Advertising/PR major.

She has published a book, "Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising", and several articles. Grodzki plans to continue to teach and to conduct research in international advertising.

Education

B.A., Muskingum College
M.A., Miami University
Ph.D., European University Viadrina

Teaching philosophy

Erika Grodzki believes learning involves interaction. She believes that students should be continually participating in the learning process. Grodzki also feels that the instructor should also be learning throughout the semester along with the students. In her classes, lively discussion is encouraged, for it calls for quick thinking and insightful analysis of the material. Information can be collected as a group and then shared and discussed. Grodzki also argues that multiple forms of learning should always be addressed. Individuals do not all learn in the same manner, therefore, various resources should be utilized in order to activate all types of learners: auditory, visual or kinesthetic. Individuals in any classroom should always be sensitive to others.

Areas of scholarship

  • Intercultural communication
  • International communication
  • International advertising

Awards and honors

  • Fulbright Award
  • Who's Who Among American Teachers
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