Media management specialization

Specialization description:

The Master of Business Administration in Media Management is an advanced degree designed for media
professionals and recent baccalaureate graduates who would like careers as media scholars and/or practitioners. The program is a synergistic blend of business and communications. More specifically, the program is comprised of a strong business and management foundation that emphasizes the management and application of technology and new media delivery systems in the evolving mass media environment.

* To assess students’ learning outcomes in the Media Management Specialization, students must create a 10-minute multimedia presentation providing a detailed analysis of a media technology within a communication area. Students will upload their multimedia presentation to the online MBA-Multimedia Course to be evaluated by a committee consisting of two faculty members of the College of Communication and Design and one faculty member of College of Business and Management.