Use of the University Name, Seal, Logos, and Trade and Service Marks

Purpose

The purpose of the Use of the University Name, Seal, Logos, and Trade and Service Marks Policy is to protect and control the use of the University’s name, seal, logos, and trade and service marks to protect the integrity of the University’s identity.

Policy

Members of the Lynn University community, either individually or collectively, shall not use the Lynn University name, seal, logo or trademarks in any commercial activity outside of the regular work of the University, to indicate support or endorsement of anything that is not official University business, in any manner that could adversely affect the University’s image or reputation, or would for any other reason not support the University's mission. Contact the Office of Marketing and Communications to verify approved uses.

Violation of this rule is regarded as sufficient cause for dismissal or expulsion. Lynn University’s name, seal, logo, trade and service marks are the exclusive property of Lynn University and, consequently, may not be used by or in connection with any third-party entity (individual, corporate, non-profit, etc.) without the prior permission of the Chief Marketing Officer. Third-party entities using the University’s facilities, but otherwise unaffiliated with the University, should add a disclaimer to any promotional item stating that Lynn University does not sponsor or endorse the event/service/organization. See lynn.edu/brand.

Definitions

Logo: The central brand symbol; a graphic representation of our organization’s name.

Seal:
An insignia that authenticates official university business, e.g. diplomas.

Mark:
A symbol that represent subsets of our organization such as athletics teams or student organizations.

Procedures/Guidelines

See lynn.edu/brand.

For more information, contact Marketing and Communication.

Policy updated on: Jun. 1, 2019