Office of Marketing and Communications

Purpose

The purpose of this Policy is to establish the authority of the Office of Marketing and Communication.

Policy

The Lynn University Office of Marketing and Communication is responsible for all institutional advertising, brand, digital, email, marketing, media relations, photography, promotion, publication, social media, videography, web and other communications needs. The team manages a highly strategic communication plan designed to champion best practices in pursuit of the University’s strategic objectives. All large-scale (non-personal) on- and off-campus messaging must be approved by and/or communicated through this department.

Definitions

Advertising—any message created and displayed for the sole purpose of promoting Lynn University, its events, or programs.

Procedures/Guidelines

Not applicable.

For more information about this policy, contact Marketing and Communication.

Policy updated on: Oct. 24, 2018