Purpose
The purpose of this policy is to ensure a consistent public image of Lynn University through all marketing and community engagement activities. The policy additionally establishes authority for the approval of advertising and marketing collateral to external audiences on behalf of the university, its events, programs and other related business.
Policy
The Lynn University Office of Marketing and Communication is responsible for all institutional advertising, brand, digital, email, marketing, media relations, photography, promotion, publication, social media, videography, web and other communications needs. The office manages all strategic marketing and communication activities to align with and promote the University’s strategic objectives. The office provides centralized leadership and coordinates integrated marketing and communication strategies to support constituents across campus, including and not limited to colleges, departments and project teams.
All large-scale (non-personal) on- and off-campus messaging must be approved by and/or communicated through this department.
Definitions
Advertising—any message created and displayed for the sole purpose of promoting Lynn University, its events, or programs.
Brand image—how the university is perceived by stakeholders, including the public.
Collateral—advertising, brochures, flyers, letterhead, magazines, newsletters, posters, postcards, signatures, signs, social media, and all other print or digital content that supports university marketing and/or communication strategies.
Marketing—activities that promote the brand, its image, events, programs, etc. using various media, including but not limited to print, electronic, radio, outdoor and display means.
Procedures/Guidelines
Members of the university and the general public may view brand guidelines and discover procedures at lynn.edu/brand.
For more information about this policy, contact Marketing and Communication.