Lynn 2025

Donors and alumni play a critical role in designing Lynn’s future

Gregory Malfitano and President Kevin M. Ross with Mrs. Mary Ann Perper
Greg Malfitano (left) and Kevin Ross (right) present a new campus street sign to Mary Ann Perper (center). Mary and the late Harold Perper have made a difference in the everyday lives of students for more than 25 years. The Perper name is seen in student-focused areas all over campus—from a mailroom and study lounge to an intramural sports field and residence hall.

At Lynn’s annual Employee Recognition Breakfast on May 1, President Kevin M. Ross unveiled a new strategic plan with a rallying cry to engage, elevate and expand.

“Lynn University is defiantly optimistic about the future, and we’ve always been that way. We believe that we have a better future ahead of us, but it’s not just going to land in our laps. It is our job to create it,” Ross said.

Students, staff, faculty, alumni and administrators designed the new plan through exercises led by Chief Information Officer Christian Boniforti. The approach, which he modeled after the design thinking process taught at Stanford’s, began with a focus on “end users” and their unmet needs and priorities. It provided a framework for the community to work collaboratively to solve problems and develop creative strategies.

The new plan, dubbed Lynn 2025, establishes three priorities through the year 2025: engage constituents; elevate the Lynn experience; and expand programs, services and capabilities. The plan features a blend of experimentation and strategic opportunism that President Ross says is a hallmark of the Lynn way. “Innovative curriculum, technology and campus design are the cornerstones,” he said.

James W. Guthrie, presidential fellow and professor in the Ross College of Education, was a contributor to the new strategy. “Lynn has an enormous opportunity because it is better adapted than any place I could easily imagine to pioneer a new paradigm for education in the United States and around the world. This is the only place I know where everyone is truly someone,” Guthrie said.

That was true for the previous strategic plan, Lynn 2020, which the university accomplished two years ahead of schedule thanks to enthusiastic supporters, dedicated employees and strong leadership. Lynn 2020 called for a new residence hall, business school, performing arts center and university center.

“Donors and alumni were instrumental to the success of those projects, and they will continue to play a critical role in designing Lynn’s future,” said Greg Malfitano,’73, ’75, senior vice president for development and administration.

Kevin M. Ross presents Mrs. Mary Ann Perper and her dog with a new campus street sign, "Perper Drive."
Kevin M. Ross presents Mary Perper with surprise: The road in front of Lynn’s newest residence center is now known as “Perper Drive.”

What’s in store for Lynn in 2025?

“We’re working on transformative new spaces for academics, athletics and student residents,” Malfitano said. “And we’ve got exciting plans in the works for a state-of-the-art health and wellness center that will engage all of us, including students, employees and alumni.”

Donors can support Lynn 2025 by investing in campus building projects, scholarships and endowments for academics, arts and culture that will benefit students and the community for years to come. According to Malfitano, planned giving has become a popular option for supporters to provide future gifts through financial and estate planning.

“You can do amazing things with a strategic plan that’s lofty, that stretches you,” Malfitano said.

Read the full plan at

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