Dantus presents at SEFLIN conference

Sabine Dantus

Sabine Dantus, outreach librarian in the Eugene M. and Christine E. Lynn Library, presented “What’s My Motivation Here? Creating User Personas to Attract Diverse Patrons,” at the Southeast Florida Library Information Network (SEFLIN) Regional Conference in Miami, Aug. 2. The presentation addressed using qualitative data in surveys conducted by libraries to learn how to empathize with potential library users by creating user personas.

Lynn Library conducted a MISO Survey of Lynn Library and Information Technology Services to gain insight into faculty/staff and students’ experience with the library’s resources. Using the results from the MISO survey and anecdotal evidence, Lynn Library generated eight user personas which included: a personality, motivations, key facts, frustrations, preferred channels of communication and direct quotes. Personas help supercharge outreach and marketing to potential library users and engage more with current users.

Amy Filiatreau, director of Lynn Library and president of the SEFLIN board of directors, was on a panel with other library directors to discuss “The Impact of Demographic Changes on the Library.” They discussed their expectations of demographic change in their community and what it means for their libraries. A summary of demographic changes anticipated by experts.

Take the next step
Get started on your future today
Complete your application and secure your spot.
Pictures tell only part of the story. Come see for yourself.
How would you like to hear from us?

We are Lynn

Debate team students
Lynn Debate hosted and Marisa McGrady and Will Conway were victorious in Lynn's Gold Coast BP Debate Tournament Nov. 10!
Kathryn Hamm, faculty member
Ja'dan Johnson and Samuel Nvota won Finalists in Lynn's Gold Coast BP Debate Tournament.
Lynn students Ja'dan Johnson and Samuel Nvota won Finalists in Lynn's Gold Coast BP Debate Tournament.
Kathryn Hamm, faculty member
Debate team member in the back room
Chris Cohen efficiently kept Lynn's Gold Coast BP Fall 2018 Tournament in order from the Tabulation Room.
Kathryn Hamm, faculty member
Congrats to Lynn University, AMA Higher Ed Marketing Team of the Year finalists!
Congrats to Lynn University, AMA Higher Ed Marketing Team of the Year finalists!
Sherrie Weldon, staff member
Watson Institute students don orange capes at a Greater Boca Raton Chamber of Commerce breakfast.
Watson scholars donned orange capes to demonstrate their entrepreneurial courage at the November Boca Chamber breakfast.
Sherrie Weldon, staff member
Kevin M. Ross, aka Capt. America
Lynn President Kevin Ross spoke at the Boca Chamber November Membership Breakfast.
Sherrie Weldon, staff member

View more