Sabine Dantus, outreach librarian in the Eugene M. and Christine E. Lynn Library, presented “What’s My Motivation Here? Creating User Personas to Attract Diverse Patrons,” at the Southeast Florida Library Information Network (SEFLIN) Regional Conference in Miami, Aug. 2. The presentation addressed using qualitative data in surveys conducted by libraries to learn how to empathize with potential library users by creating user personas.
Lynn Library conducted a MISO Survey of Lynn Library and Information Technology Services to gain insight into faculty/staff and students’ experience with the library’s resources. Using the results from the MISO survey and anecdotal evidence, Lynn Library generated eight user personas which included: a personality, motivations, key facts, frustrations, preferred channels of communication and direct quotes. Personas help supercharge outreach and marketing to potential library users and engage more with current users.
Amy Filiatreau, director of Lynn Library and president of the SEFLIN board of directors, was on a panel with other library directors to discuss “The Impact of Demographic Changes on the Library.” They discussed their expectations of demographic change in their community and what it means for their libraries. A summary of demographic changes anticipated by experts.