Social media to play prominent role in the 2012 election

People posing in front of debate poster

Lynn University has spent the last year preparing – mentally and physically – for the third and final presidential debate on Oct. 22. Lynn, a top social media college, was highlighted in Student Advisor's most recent spring 2012 listing for "integrating social media strategy and campaigns to engage students and citizens."

Social media has rapidly become a go-to tool for voters to participate in U.S. presidential elections. Research from Harris Interactive and Digitas shows 62 percent of 18 to 34-year-old Americans get their election information through social networks.

In 2008, 22 percent of social media users used social networks to learn about candidates. Fast forward to the current 2012 presidential election, and we can see the growth of social media and its impact. 51 percent of all social network users will learn about the candidates in the 2012 election through social media.

Lynn recognizes the important role social media will play in the 2012 election and has launched several new platforms to increase online engagement – both on and off campus. Specific to the #lynndebate, Lynn has created a Tumblr blog to archive its debate-related social media interactions. In addition to, the university is also active on Facebook, YouTube, Twitter, Foursquare, Instagram, Flickr and Google+.

As seen in Lynn's most recent video, Big LU, the university's mascot, spent the summer training for the debate on campus and throughout Palm Beach County – all set to the Rocky anthem. As debate preparations continue and the countdown clock ticks away, the excitement on Lynn's campus grows daily.

Take the next step
Get started on your future today
Complete your application and secure your spot.
Pictures tell only part of the story. Come see for yourself.
How would you like to hear from us?

We are Lynn

Lynn swim senior day 2019
Lynn swim senior day 2019, representing Antigua and Barbuda, England, Argentina and Spain.
Aliah Maginley, student
Student representing Lynn in Turkey
From Boca to Turkey, always keep #LYNNING.
Martina Gledacheva, alumni
Lynn Women's Swim Team
Lynn Women's Swim Team in Savannah, Georgia, fall 2018.
Aliah Maginley, student
Sunset at Lynn University.
Can’t beat the sunsets at Lynn University.
Raymond Lounsbury, student
Bird flying over Lynn University pond.
Take Flight here at Lynn University.
Raymond Lounsbury, student
269B777E 85Ef 43Fe Afa4 Fe39E66D220A
Lynn Aviation program.
Raymond Lounsbury, student

View more