Advertising, Social Media and Public Relations

Bachelor of Arts

Advertising and public relations are multi-billion dollar industries that affect our lives on a daily basis. For example, the average American views thousands of commercial messages per day. Moreover, these fields are continuing to grow domestically as well as globally. Advertising and public relations clearly impact business, political and social arenas.

The Advertising and public relations (APR) program is designed to prepare students for competitive success within a dynamic advertising/public relations environment by offering students an opportunity to develop skills to assess both domestic and international perspectives, develop innovative approaches and implement creative designs.

The APR program is intended for students who are interested in positions such as copywriters, art directors, media planners, social media designers, account executives, public relations specialists and strategic planners. The advertising/public relations major may also lead to careers in business, marketing and non-profit fields.

3-year plan