Excellence in communication contributes to success in all aspects of personal, professional and civic life. Citizens of the 21st century have a growing need to understand the communication opportunities, obligations and risks that emerge in an era of expanding media. Society’s leaders, consultants, activists, and indeed all citizens, use communication and media to influence others on a professional level and personal level, affect public opinion, mobilize interest groups and maintain relations with people from other cultures.
The Bachelor of Arts in communication and media promotes the knowledge, criticism and practical application of communication by offering students both the theoretical foundation necessary for understanding the role of communication in a diverse society and intensive practice in “storytelling” across traditional and emerging media and to a variety of audiences.
The major in communication and media is intended for students who are interested in communication-related services, advertising and public relations, general media production, and business communication. The program also prepares students for graduate studies in communication and media.