WSE 302

Launch

Academic Year Semester Location Online
2018-2019 Fall, Spring Main campus No

Level: Undergraduate

Credits: 6

Lab Fee: None

Pre-requisites: None

Lab 4 provides a foundation in 15 hard skills necessary for the launch of a social enterprise: branding, search engine optimization (SEO) and social media marketing, public relations, creating and managing boards, building your executive team, communications and systems - internal and external, establishing culture and company values, delegation, strategic partnerships, insurance (liability, D&O, 'key man'), strengthening core competencies and outsourcing, establishing your legal entity, operating agreements, bylaws, and articles of incorporation, legal requirements, tax filings, and record keeping (in preparation for an audit), intellectual property protection and infringement, bootstrapping and growth hacking. WSE 101 is a necessary prerequisite, however the course assumes that each student is working on a social entrepreneurial endeavor.