WD 630

Web Marketing and Search Engine OPT

Academic Year Semester Location Online
2018-2019 As needed Main campus No

Level: Graduate

Credits: 3

Lab Fee: None

Pre-requisites: WD 500, WD 670

This course analyzes new media and online marketing techniques and website traffic generation strategies as well as search engine optimization techniques, keyword, content and meta-tag usage. Upon successful completion of this course, students will be able to create targeted visual communication for multiple distribution platforms as well as create and execute an effective search engine optimization plan.