SAM 610

Sports Marketing and Public Relations

Academic Year Semester Location Online
2017-2018 Spring Main campus No

Level: Graduate

Credits: 3

Lab Fee: None

Pre-requisites: None

The purpose of the course is to expose students to various aspects of the sports marketplace, including, but not limited to, athlete representation, and legal issues including, but not limited to, the Internet, individual and corporate marketing, and public relations strategies. The course will examine trends in the industry, analyzing their present and future effects on both the particular sport and sports in general.