MKT 420The Evolution of Fashion and Retail Change

Fashion retailing has emerged as an important area of study reflecting the metamorphosis of fashion houses from local operations to ever increasing international and global ventures. The growing dichotomy of fashion retail positions underlines the fact that retailing is a sector of contrasts undergoing massive changes around the world. This course will explore the emergence of social networking, sustainable practices, social responsibility, and other trends that require the consumer and the retailer to examine and explore contemporary strategies and methods of sustaining growth. In addition, developing technology and social consciousness will continue to impact and play an increasingly important role in today’s retail environment.