MKT 410Consumer and Organizational Behavior
A study of the consumer decision process. The course focuses on consumer branding, the product adoption process, the impact of current issues (leisure time, working women, and the elderly) and the development of marketing strategies to encourage a positive consumer response.
Level | Undergraduate |
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Credits | 3 |
Lab fee | None |
Pre-requisites | MKT 250 |
Course offerings
Please contact the registrar for details on course availability.