MKT 410

Consumer and Organizational Behavior

Academic Year Semester Location Online
2017-2018 Fall, Spring Main campus No

Level: Undergraduate

Credits: 3

Lab Fee: None

Pre-requisites: MKT 250

A study of the consumer decision process. The course focuses on consumer branding, the product adoption process, the impact of current issues (leisure time, working women, and the elderly) and the development of marketing strategies to encourage a positive consumer response.