MKT 392

Global Marketing

Academic Year Semester Location Online
2017-2018 Fall, Spring Main campus No

Level: Undergraduate

Credits: 3

Lab Fee: None

Pre-requisites: MKT 250

A study of marketing management activities from the perspective of firms doing business across national boundaries. Emphasis is upon aspects of marketing that are unique to international business and problem solving within an international context. Course components include a theoretical analysis of the causes of international trade including comparative advantage, Heckcher-Ohlin theory and more recent theories. Other topics include international trade policy, economic integration, trade problems of developing countries and the role of multinational corporations in world trade.