MKT 385Trends in eMarketing
This course addresses the current principles and practices of eMarketing (online marketing). It presents eMarketing history and various elements of eMarketing, such as email marketing, search engine optimization (SEO), social media, website optimization and mobile marketing. Students will learn how marketing on the web can help build brand awareness, capture market share, attract shoppers, and enhance customer loyalty.
Course offerings
Please contact the registrar for details on course availability.