MKT 385

Trends in eMarketing

Academic Year Semester Location Online
2017-2018 Fall, Spring Main campus No

Level: Undergraduate

Credits: 3

Lab Fee: None

Pre-requisites: BUS 255, MKT 250

This course addresses the current principles and practices of eMarketing (online marketing). It presents eMarketing history and various elements of eMarketing, such as email marketing, search engine optimization (SEO), social media, website optimization and mobile marketing. Students will learn how marketing on the web can help build brand awareness, capture market share, attract shoppers, and enhance customer loyalty.