MKT 376Sports Marketing
This course contrasts and compares basic marketing concepts as they relate to amateur and professional sports, including promotion and public relations, strategic marketing planning, consumer behavior, representation of the professional athlete, team media relations, marketing information management, market planning and marketing technology.
Level | Undergraduate |
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Credits | 3 |
Lab fee | None |
Pre-requisites | None |
Course offerings
Please contact the registrar for details on course availability.