MBA 626Consumer Neuroscience and Behavior
An introduction to the multidisciplinary field of consumer neuroscience and neuromarketing. The course will cover the basic concepts of the human brain, the elements of the consumer mind as it engages in consumption behavior, current developments in consumer neuroscience research, how its data and insights can be applied in understanding social and organizational buying behavior, and how such information helps construct marketing strategies.
Level | Graduate |
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Credits | 3 |
Lab fee | None |
Pre-requisites | None |
Course offerings
Please contact the registrar for details on course availability.