MBA 626

Consumer Neuroscience and Behavior

Academic Year Semester Location Online
2017-2018 Fall, Spring, Summer Main campus No

Level: Graduate

Credits: 3

Lab Fee: None

Pre-requisites: None

An introduction to the multidisciplinary field of consumer neuroscience and neuromarketing. The course will cover the basic concepts of the human brain, the elements of the consumer mind as it engages in consumption behavior, current developments in consumer neuroscience research, how its data and insights can be applied in understanding social and organizational buying behavior, and how such information helps construct marketing strategies.