MBA 625

Integrated Marketing Communications

Academic Year Semester Location Online
2017-2018 Fall, Spring, Summer Main campus No

Level: Graduate

Credits: 3

Lab Fee: None

Pre-requisites: MBA 620

Integration of every form of communication to deliver the same powerful message. Students use a customer-focused approach that combines the full range of information tools and points of contact to build customer loyalty. They also develop strategies for the allocation of communications resources.