MBA 620

Marketing Management in a Global Economy

Academic Year Semester Location Online
2017-2018 Fall, Spring, Summer Main campus No

Level: Graduate

Credits: 3

Lab Fee: None

Pre-requisites: BUS 180, or equivalent, MBA 511 might be taken to fulfill the prerequisite requirement.

This course focuses on the major decisions that marketing managers and top management face in their efforts to mesh the objectives, core competencies and resources of an organization with the opportunities and threats in an increasingly global marketplace. Students apply marketing thinking to products and services for any profit or not-for-profit organization.