MBA 620Marketing Management in a Global Economy
This course focuses on the major decisions that marketing managers and top management face in their efforts to mesh the objectives, core competencies and resources of an organization with the opportunities and threats in an increasingly global marketplace. Students apply marketing thinking to products and services for any profit or not-for-profit organization.
Level | Graduate |
---|---|
Credits | 3 |
Lab fee | None |
Pre-requisites | BUS 180 or equivalent, MBA 511 might be taken to fulfill the prerequisite requirement. |
Course offerings
Please contact the registrar for details on course availability.