COM 375Advertising, Public Relations and Society
This course examines history, organization and the role of advertising, public relations and social media in American society. Advertising and public relations media such as websites, social media, television, newspapers, magazines, cable and radio are explored. Students create a social media based advertising campaign for a contemporary organization and consider the influence it might have on society.
Level | Undergraduate |
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Credits | 3 |
Lab fee | None |
Pre-requisites | None |
Course offerings
Please contact the registrar for details on course availability.