COM 375

Advertising, Public Relations and Society

Academic Year Semester Location Online
2017-2018 Fall, Spring, Summer I, Summer II Main campus No

Level: Undergraduate

Credits: 3

Lab Fee: None

Pre-requisites: None

This course examines history, organization and the role of advertising, public relations and social media in American society. Advertising and public relations media such as websites, social media, television, newspapers, magazines, cable and radio are explored. Students create a social media based advertising campaign for a contemporary organization and consider the influence it might have on society.