COM 341

Persuasion and Propaganda

Academic Year Semester Location Online
2017-2018 Fall, Fall II, Spring, Spring II Main campus No

Level: Undergraduate

Credits: 3

Lab Fee: None

Pre-requisites: None

This course provides an analysis of the forces that shape public opinion and spread ideas, drawing from theories of persuasion and argumentation in various contexts and across all media and platforms from non-mediated interpersonal communication to social and emerging media. Students study the role of persuasion and propaganda in politics, advocacy, advertising and public relations, interpersonal communication and the construction of media messages.