COM 115

Introduction to Advertising and Public Relations

Academic Year Semester Location Online
2017-2018 Fall, Fall I, Spring, Spring I Main campus No

Level: Undergraduate

Credits: 3

Lab Fee: None

Pre-requisites: None

An introduction to the advertising and public relations industries including basic concepts and terminology related to the field. The course focuses on the emergence of the industry and various stages of change in the industry as well as the creation of messages, branding, media planning and social media strategy.