CGD 635Advertising Design

The course focuses on a rational approach to the process of creative advertising design with graphics software. Students develop an advertising concept and theme and explore the commercial application of graphics, web design, typography, photography, and illustration. Class assignments lead students from the initial idea to the final product. The role of the designer, art director, illustrator, and production artist are played by each member of the team. Tours to industrial studios may be scheduled during class time.