CGD 420

Art Direction Management II

Academic Year Semester Location Online
2018-2019 Fall Main campus No

Level: Undergraduate

Credits: 3

Lab Fee: None

Pre-requisites: CGD 302, Or approval of the College Dean

CGD 420 ART DIRECTION MANAGEMENT II*

This course is an advanced advertising course which requires students to work in teams to prepare, produce and complete a fully functional advertising campaign. Emphasis is placed on research, media, marketing, sales analysis, design creation and production costs for final product distribution. Students coordinate all creative efforts together from concept through completion and distribution.