CGD 370

Advertising Campaigns I

Academic Year Semester Location Online
2018-2019 Spring Main campus No

Level: Undergraduate

Credits: 3

Lab Fee: None

Pre-requisites: None

If a picture is worth a thousand words, then great campaign ideas are the platinum card to advertising career success. This course focuses on the fundamentals and required strategies and objectives for conceiving a campaign to provide an experience in advertising from concept through execution to sell effective advertising to the target audience desired through print and electronic mass media.