CGD 310

Social Media Campaigns

Academic Year Semester Location Online
2018-2019 Fall Main campus No

Level: Undergraduate

Credits: 3

Lab Fee: None

Pre-requisites: CGD 115, CGD 205

This course designs and implements advanced marketing campaigns utilizing emerging digital media concepts, paradigms and business models. Students combine and integrate interactive business models using both online and offline media. Students integrate knowledge of e-commerce and interactive media to include emerging technologies such as mobile marketing, social media marketing (SMM), viral advertising and video and user generated content (UGC).